Believe me, poor lighting gets noticed

Lighting via Xicato
Lighting via Xicato

“What’s interesting is that people don’t notice quality lighting but they do notice poor quality light”

When I read this quote by Xicato CEO and Co-Founder, Menko Deroos the other day I was in total agreement.
I have stores and restaurants I avoid because of their gloomy unpleasant lighting and others I frequent because they feel welcoming just with the lighting they use.
Some big box chains have horrible lighting that makes everything look – well, cheap. Since these are successful businesses and obviously know what they are doing, I am wondering if their designers deliberately choose lighting  that makes their businesses convey the feeling of offering a good deal, being cheap.
Poor lighting makes us feel “blah” even though we can’t put a finger on why.

Lighting sets the mood for your retail experience
Lighting sets the mood for your retail experience, good or BAD

Even if we are not aware of it, thoughtful lighting design makes us feel good and plays a major role in how we experience the world around us. We perk up, have fun, feel better looking, want to linger – and spend money.
There will be more in-depth blog posts about retail and restaurant coming soon.

Lighting via Xicato
Lighting via Xicato
Window display lighting draws you in
Window display lighting draws you in
lighting via Xicato
lighting via Xicato
restaurant lighting via Xicato
restaurant lighting via Xicato

 

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